From Billboard Biz:

It’s not every day a music superstar pens an op-ed for the Wall Street Journal and covers a variety of topics in nearly 1,200 words. At a time many artists fret the industry is crumbling, Swift’s piece brims with optimism.

Swift’s thoughts on the music business were unsurprising and middle-of-the-road mainstream. She argued for the value of artistic creations, the viability of the album format and the importance of developing deep, emotional connections with fans. She described the short attention span of young consumers and advised artists to “constantly [provide] them with the element of surprise.” Her thoughts about free music — streaming was not mentioned — may clash with the mainstream, but they’re hardly controversial.

But Swift could have written much more.

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